ISM Middle East 2026 is the leading international trade show dedicated to the global sweets and snacks industry, bringing together manufacturers, retailers, distributors, and innovators under one roof. Scheduled to take place from September 15 to 17, 2026, at the Dubai World Trade Centre, UAE, the event reinforces Dubai’s role as a strategic business hub connecting the Middle East, Africa, and Asia. Building on the strong success of previous editions, ISM Middle East serves as a powerful platform for innovation, sourcing, and collaboration across the entire confectionery and snack value chain. From chocolate and sugar confectionery to functional, organic, and sustainable snack solutions, the show highlights emerging trends, advanced technologies, and evolving consumer preferences. With a proven track record of hosting hundreds of exhibitors and tens of thousands of industry professionals, ISM Middle East 2026 presents unparalleled opportunities to explore new markets, launch products, and establish long-term partnerships in one of the world’s fastest-growing consumer regions.
Key Benefits of Participating in ISM Middle East 2026
Access to a Truly Global Audience: ISM Middle East attracts exhibitors and visitors from across continents, offering direct access to pre-qualified buyers, distributors, and decision-makers from over 140 countries. This global reach helps brands expand their international footprint efficiently.
Gateway to High-Growth Markets: Positioned in Dubai, the event opens doors to fast-growing markets in the Middle East, Africa, and Asia. Exhibitors can explore new distribution channels and tap into the rising demand for premium and innovative sweets and snacks.
Showcase Innovation and Product Launches: The exhibition provides an ideal stage to launch new products, highlight cutting-edge flavor innovations, and present sustainable packaging and functional snack solutions to an influential audience.
Knowledge Sharing and Strategic Insights: With 120+ conference sessions led by global experts, attendees gain valuable insights into ethical sourcing, AI-driven product development, sustainability, and changing consumer behavior.
Brand Recognition and Industry Prestige: Participation in ISM Middle East Awards enhances brand visibility and credibility by celebrating innovation, creativity, and excellence, helping companies stand out in a competitive global marketplace.
A local exhibition stand builder understands venue regulations, logistics, and regional market preferences, ensuring smooth execution and timely delivery. Their on-ground expertise helps maximize stand impact, visibility, and overall exhibition performance.
FAQs
What is ISM Middle East 2026?
ISM Middle East 2026 is the leading exhibition and conference for the global sweets and snacks industry, bringing together manufacturers, retailers, and distributors from around the world.
When and where is ISM Middle East 2026 held?
The event will be held from 15 to 17 September 2026 at the Dubai World Trade Centre, UAE.
Who should attend ISM Middle East 2026?
Manufacturers, retailers, distributors, e-commerce leaders, and industry innovators in sweets, snacks, and confectionery should attend.
What can attendees expect at ISM Middle East 2026?
Innovative sweets, snacks, and confectionery products
Networking with global industry leaders, buyers, and distributors
Conference sessions on AI-driven flavor innovation, sustainable packaging, and market trends
Opportunities for B2B matchmaking and business growth
Why exhibit at ISM Middle East 2026?
Exhibitors can showcase products to a highly targeted international audience, build partnerships, and expand into fast-growing Middle East, Africa, and Asia markets.
What sectors are represented at ISM Middle East 2026?
Chocolate and confectionery
Functional and organic snacks
Sustainable packaging solutions
Innovative sweets and snacks technologies
How can an exhibition stand builder help at ISM Middle East 2026?
A professional exhibition stand builder in Dubai ensures a custom, visually appealing, and functional booth, helping brands attract visitors, engage buyers, and maximize ROI.